BANDIDA DO POMAR ALWAYS ON (2023)
![Pessoa bebendo uma lata de sidra com texto em português: "[POUCAS COISAS DIZEM TANTO SOBRE TI COMO] DENUNCIA-TE". Fundo com plantas.](https://images.squarespace-cdn.com/content/v1/66fc0116d09a3d319de4e5a2/db12eca4-be67-4702-8df5-4ebd3963636a/portefolio_eng33+copiar.jpg)
BRIEFING
The consumer is changing — in age, gender, and style. The world no longer belongs solely to connoisseurs. It belongs to everyone who celebrates both difference and indifference. And within this (in)difference, there is also room for the conventional.
For Bandida do Pomar's 2023 annual campaign, it was necessary to plan a new photoshoot to communicate the brand's new positioning and the slogan "Denuncia-te" on social media.
PROPOSAL
The environment shifts between the strange and the typical, and the style oscillates between classic and bold. The campaign unfolds through a narrative with two distinct settings, each aimed at different moments of consumption, capturing the diversity of experiences and tastes.
I was responsible for conceptualizing, creating, and directing the entire process.
END CREDITS
Year: 2023
Agency: Funnyhow
Chief Creative Officer: César Sousa
Director Criativo: André Leite
Director Arte: Fábio Franco
Account Executive: Marta Monteiro
Photographer: @nashdoeswork