![Grupo de pessoas sorridentes sentadas em um banco de praça segurando copos. Texto sobreposto: [Campanha Anual 2024] e uma ilustração de um tatu, com a frase 'Denúncia-Te'.](https://images.squarespace-cdn.com/content/v1/68f4b5524d3dea5497233fd5/2a14763e-4c03-498b-84de-da8fd2d250f7/portefolio_eng33%2Bcopiar%2B2.webp)
BANDIDA DO POMAR ANUAL CAMPAIGN
Art Direction & Design
2024
Briefing
Bandida do Pomar is launching its new 1L format. This format represents an innovation for the brand within its category — not only ensuring greater shelf presence but also doing something more meaningful.
It positions Bandida as a brand that promotes sharing — not just of its product, but also of moments, flavors, and spaces.
How can we capitalize on this moment — one that, until now, belonged exclusively to beer?
Proposal
Bandida is entering the world of sharing a single bottle, stepping into a space that was previously exclusive to wine and beer. We continued using the formula that worked so well the previous year, with the slogan: “Denuncia-te”.
The campaign films focused on moments of sharing — capturing scenes of consumption, locations, and gestures that are deeply tied to the image of the iconic one-liter bottle.
Two films, one formula.
In this way, it’s told a single story through two distinct settings, each one aimed at different moments of consumption.
POUCAS COISAS DIZEM TANTO SOBRE TI.
The hero video asset not only launched Bandida’s one-liter bottle and special glasses, but also introduced the brand’s new merch — seen for the first time in the film.
I designed and conceptualize the merch thinking specifically for moments of sharing and for groups of friends who split the bottle.
Truly XXL merch.
![Faixa preta com uma ilustração de um cão e o texto '[PARA TI E PARA QUEM VIER]', ao lado de uma piscina ao ar livre, com árvores ao fundo.](https://images.squarespace-cdn.com/content/v1/68f4b5524d3dea5497233fd5/03ec0989-2698-4eb2-8308-845c9b4750a1/website_bandidapomarSITE+copiar.jpg)
Bandida is increasingly about diversity. It’s about all people, colors, and genders, celebrating the union of all these differences in a single pack. This range has gained new prominence in the brand’s communication. Thus, in 2024, I created special merch inspired by flavors. The aesthetic of this new merch is based on the colors of the cans, the shapes of the fruits, and their textures.
For the brand's photographic strategy, I defined two main themes: general product shots and macro beauty shots. Our goal was to maintain Bandida’s disruptive personality, so intrinsic to its identity, while also adding new key elements to the photography: flash photography and wide angles using a fish-eye lens.
End Credits
Year: 2024
Agency: Funnyhow
Chief Creative Officer: César Sousa
Creative Director: André Leite, Álvaro Silveira
Art Director: Fábio Franco
Designer: Fábio Franco
Copywriter: Carolina Fialho
Account Executive: Marta Monteiro
Photographer: @nashdoeswork
Production: Casper Films
Film Director: André Caniços André Caniços
Videographer: Gonçalo Sbrugens
MORE PROJECTS
MORE PROJECTS
Del Monte Pinkglow Holiday’s Campaign 2024
Betclic Boosted Odds Campaign 2022
Porto. 10 Year Aniversary Campaign 2024