PROPOSAL

For Hawapharma, a pharmaceutical brand with a broad product portfolio, I created a series of posts with a slightly more institutional tone, while keeping content clear and accessible. The focus was on highlighting the benefits and composition of each product, presenting reliable information in a way that reinforces credibility and trust.

The visual approach followed a minimalist design system, using clean layouts and the specific colors of each product’s packaging to create instant recognition and a cohesive brand identity. This balance between informative messaging and a refined aesthetic allowed the content to remain professional yet engaging, aligning with Hawapharma’s positioning in the healthcare sector.