PINKGLOW HOLIDAYS CAMPAIGN (2023)

Abacaxi rosa cortado ao meio, com fundo colorido e texto promocional em inglês sobre diversidade e felicidade. Logotipo "Pinkglow Pineapple" da Del Monte.

BRIEFING

The Pinkglow brand offers exclusive pink pineapples from Fresh Del Monte, symbolizing luxury and innovation. The campaign aims to highlight Pinkglow during the festive season in the U.S. (from Thanksgiving to New Year's) as a unique ingredient for recipes and a luxurious gift. The target audience? Upper-middle-class families who value high-quality, exclusive products.

PROPOSAL

The key visual conveys diversity and inclusivity through a vibrant and exaggerated style. The playful and joyful use of colors evokes a sense of magic, happiness, and the euphoria typical of the festive season. There are traditions celebrated by thousands of people that are often misunderstood or receive little visibility in the media. The festive season is not limited to Christmas alone. To showcase other cultures, we have created a calendar on the Pinkglow website that encourages the audience to learn how different parts of the world celebrate their holidays.

Website promocional de abacaxis Pinkglow, com destaque para seu sabor único e temática festiva. Inclui informações sobre o produto, receitas, e um calendário de eventos. As imagens mostram o abacaxi Pinkglow, caixas de envio, e sugestões de pratos gourmet com abacaxi. A seção inferior fala sobre o Hanukkah, com tradições e receitas especiais, como Pineapple Kugel e Pineapple Brisket.

END CREDITS

Year: 2023
Agency: Funnyhow
Chief Creative Officer: César Sousa
Designer: Fábio Franco
Copywriter: Benedita Coelho
Account Executive: Catarina Casquinha