PINKGLOW HOLIDAYS CAMPAIGN (2023)

BRIEFING

Highlight PinkGlow® as an exclusive gift, perfect for showing gratitude and celebrating mothers and grandmothers with a special and unexpected present.

PROPOSAL

Mothers know everything and are always expecting the usual Mother's Day gifts. So, we surprised them with PinkGlow® and a unique PR campaign. Through Cameo, we enlisted celebrities like David Hasselhoff to send personalized Mother's Day messages. Customers who purchased PinkGlow® could enter a special code on the website and explain why their mother deserved to win. The best entries received a personalized message from a celebrity.

Dois cartões roxos com detalhes em rosa, com o nome "Pinkglow Pineapple" e logotipo da Del Monte. Um cartão destaca um design floral, enquanto o outro possui texto em inglês, mencionando algo sobre brilho e celebridades.

Later they could enter the code on the website and explain why their mother deserved to win. The best entries received a personalized message from a celebrity.

Promoção de Dia das Mães com design em tons de roxo e rosa, destacando "Giveaway" e "Glow Your Mom's Mind", com um ícone de envelope de carta. Texto menciona a chance de ganhar uma mensagem de vídeo personalizada de celebridade para o Dia das Mães. Marca Pinkglow Pineapple aparece na imagem menor à direita.

And as a fun little extra treat we offered a Mother’s Day card to every customer that bought a Pinkglow® Pineapple.

Customers who purchased Pinkglow® would receive a special card in the box with a code.

Formulário de inscrição em fundo roxo pedindo nome, e-mail e endereço, com um espaço adicional para escrever sobre o significado de "mãe". O título sugere um prêmio relacionado ao Dia das Mães.

To promote our action and take it everywhere we used the brand’s channels and partners, by sharing content that highlighted our PR stunt.

Cartão de Dia das Mães em tons de rosa e roxo, com recortes decorativos, imagens de presente e mensagens em inglês, incluindo "Happy Mother's Day" e "A Pink Surprise".

END CREDITS

Year: 2022
Agency: Funnyhow
Chief Creative Officer: César Sousa
Designer: Fábio Franco
Copywriter: Roberto Castro
Account Executive: Armanda Santana