UBBO SHOPPING VALENTINE’S DAY

Ilustração com letras formando a palavra 'UBBO', cada letra tem elementos românticos: um anjo com arco, urso de pelúcia, flores, envelope e chocolates em forma de coração. Fundo rosa com pétalas caindo e texto 'O amor está no UBBO'. Logotipo UBBO no canto.

BRIEFING

Celebrate love in all its forms — from partners, to family, friends, pets, and life itself — with joyful, romantic, and family-friendly activities. Ensure originality and fun by integrating online platforms (social media, website, app) and including impactful, memorable, and "Instagrammable" elements.

PROPOSAL

Inspired by the "shoe game" often played at weddings, UBBO organized a special activation for Valentine’s Day. On February 14th, couples sat back-to-back in the central plaza and answered questions about their relationship in the UBBO Matchmaker, a question-and-answer game. A host asked the questions, and the more in-sync the couples' answers were, the better the prizes they could win.

Duas pessoas sentadas de costas em bancos altos diante de uma parede decorada com flores e um logotipo da HBO com a palavra 'Matchmaker'. O cenário é em tons de rosa e verde.

To generate buzz and attract participation, a mupi campaign was also launched, with visuals spread throughout the shopping resort to promote the activation and invite visitors to join the fun.

Cartaz de coração dividido com chocolates de um lado, frase "O amor está no UBBO". Fundo com escadas rolantes.
Porta de elevador decorada com um cupido dourado segurando um arco, nuvens brancas e um grande coração vermelho amarrado com fita dourada. Texto na porta: "UBBO, amor à primeira vista". Piso com pétalas de rosa.

To make the experience even more memorable, we took over the giant screen in the central plaza to share personalized love messages sent in by UBBO visitors, adding an emotional and participatory layer to the celebration.

Fachada de shopping com telão exibindo mensagem romântica "Joana, princesa do meu coração, amo-te daqui até a lua." de João Silva, com plantas ao redor.

Additionally, adorable and charming floor stickers inspired by the campaign's key visual were placed throughout the shopping center, helping guide visitors toward the activation and turning their journey into part of the experience.

Adesivo de chão em formato de coração com um urso de pelúcia segurando um coração vermelho, rodeado por pétalas vermelhas. Há a frase "UBBO, amor à primeira vista." Pessoas andando ao lado.

As part of the broader Valentine’s campaign, a dedicated landing page was created on UBBO’s website, where exclusive Love Packs were made available. These packs offered UBBO customers a curated selection of date experiences inside the shopping resort, inviting them to enjoy a romantic journey filled with surprises, fun, and shared moments.

Cartaz promocional da UBBO sobre pacotes de amor. Inclui descrições de pacotes com atividades comerciais: First Date, Love Geeks, Love Junkies e Love is 4ever, com preços e descontos. Fundo rosa, ilustrações românticas, informações de contato das redes sociais. Oferece experiências personalizadas para casais, com imagens de café, sushi, jogos, cinema e mais.

To promote the Love Packs and drive traffic to the landing page, a series of promotional Instagram Stories were developed for UBBO’s official account, using playful and romantic visuals to spark curiosity and encourage participation.

Anúncios de promoções "UBBO Love Packs" destacando experiências personalizadas para casais, com diferentes pacotes como "First Date" e "Love Geeks", em um fundo rosa com ícones ilustrativos e texto descritivo.

END CREDITS

Year: 2022
Agency: Funnyhow
Chief Creative Officer: César Sousa
Designer: Fábio Franco
Copywriter: Guilherme Vasquez
Account Executive: João Viegas