Imagem de elementos gráficos formando a palavra 'LOVE' com símbolos de amor, como um cupido com arco e flecha, um ursinho de pelúcia segurando um coração, uma caixa de flores, um coração de chocolates e um envelope com coração. Fundo rosa com pétalas de rosa caindo.

UBBO VALENTINE’S DAY CAMPAIGN

Design

2022

Briefing

Celebrate love in all its forms — from partners, to family, friends, pets, and life itself — with joyful, romantic, and family-friendly activities. Ensure originality and fun by integrating online platforms (social media, website, app) and including impactful, memorable, and "Instagrammable" elements.

Proposal

Inspired by the "shoe game" often played at weddings, UBBO organized a special activation for Valentine’s Day. On February 14th, couples sat back-to-back in the central plaza and answered questions about their relationship in the UBBO Matchmaker, a question-and-answer game. A host asked the questions, and the more in-sync the couples' answers were, the better the prizes they could win. To generate buzz and attract participation, a mupi campaign was also launched, with visuals spread throughout the shopping resort to promote the activation and invite visitors to join the fun.

Additionally, adorable and charming floor stickers inspired by the campaign's key visual were placed throughout the shopping center, helping guide visitors toward the activation and turning their journey into part of the experience.

Adesivo no chão com um urso de pelúcia e corações, com a frase 'Umbandor à beira da lágrima', em um ambiente de loja ou shopping

As part of the broader Valentine’s campaign, a dedicated landing page was created on UBBO’s website, where exclusive Love Packs were made available. These packs offered UBBO customers a curated selection of date experiences inside the shopping resort, inviting them to enjoy a romantic journey filled with surprises, fun, and shared moments.

To promote the Love Packs and drive traffic to the landing page, a series of promotional Instagram Stories were developed for UBBO’s official account, using playful and romantic visuals to spark curiosity and encourage participation