ALDI SOCIAL MEDIA

(2021-2023)

PROPOSAL

For ALDI, a wide range of posts and stories designed to activate and energize the brand’s presence across social media. The content strategy combined fun, colorful, and dynamic formats, creating engaging touchpoints for the audience.

The project included thematic posts inspired by movies, seasonal moments, and lifestyle trends, as well as interactive rubrics that highlighted ALDI’s products in creative ways. Each piece was crafted to balance brand consistency with a fresh and playful visual identity, ensuring high engagement while keeping the communication versatile and relatable.

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END CREDITS

Year: 2021-2023
Agency: Funnyhow
Chief Creative Officer: César Sousa
Creative Supervisor: André Moreira
Designer: Fábio Franco
Copywriter: Paula Velho, André Trabuco, Catarina Gomes, José Crespo, Henrique Santos
Account Executive: Marta Monteiro, Catarina Casquinha, Mafalda Santos