PORTO. 10 YEAR ANIVERSARY CAMPAIGN
Art Direction & Design
2024
Briefing
The PORTO. brand, launched in 2014 by the Porto City Council, celebrates its 10th anniversary with an immersive narrative, highlighting its versatility in representing the city through more than 70 interconnected geometric icons inspired by a tile panel. The goal is to strengthen the brand's positioning and showcase its impact on the city's growth by creating an inclusive experience for all audiences, reflecting the diverse identities of Porto, such as gastronomy, art, and wine, catering to both residents and tourists.
Proposal
The idea was to invite people to experience Porto through the five senses – sight, hearing, taste, smell, and touch – via partnerships with local brands and artists. Exclusive products and creations such as ice creams, music, soaps, and wines inspired by the city will be developed.
These products were showcased in a traveling festival. The goal is to provide an immersive experience, strengthening the presence of the PORTO. brand in collaborations with local brands and artists, even after the celebrations conclude.
Street billboards that I developed to promote the drone show celebrating the 10th anniversary of the PORTO. brand.
Communication pieces for the conference Porto. Cidade e Comunicação, designed to support and promote the event’s discussions around urban identity, branding, and public engagement
Design of the exhibition space and visual signage for the final showcase of the “Five Senses” experience, created for the Porto. brand. The installation invited visitors to see, hear, and touch the city through an immersive and sensorial journey.
End Credits
Year: 2024
Agency: Funnyhow/Feeders
Chief Creative Officer: César Sousa
Art Director: Fábio Franco
Designer: Fábio Franco
Copywriter: Carolina Fialho
Strategist: Laura Roothans
Account Executive: Marta Monteiro, Armanda Santana e Filipa Gonçalves
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