BETCLIC BOOSTED ODDS CAMPAIGN
Art Direction
2022
Briefing
Betclic Portugal is looking to promote its Boosted Odds feature in a way that sets the brand apart from competitors in the sports betting market. The brand wants to connect emotionally with users while clearly communicating the benefits of Boosted Odds.
Proposal
The perfect opportunity for Betclic to introduce its own life coach: Patrick Sequeira — the high-performance betting guru. Betclic took advantage of the life coach buzz to create its own Boosted Talks in the digital space. A series of videos in posts and stories featuring the inspired Patrick Sequeira (played by Pêpê Rapazote), who fires off tips on “self-help-esteem-confidence-believe-in-yourself” so that no one feels lost in the world of sports betting.
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End Credits
Year: 2022
Agency: Funnyhow
Chief Creative Officer: César Sousa
Creative Director: Álvaro Silveira e André Leite
Art Director: Leonardo Fernandez e Fábio Franco
Designer: Miguel Trindade e Beatriz Rações
Copywriter: João Aragão
Motion Designer: Ana Paiva
Account Executive: João Gonçalves e João Barata
Production Company: Mosaic Media House
Producer: Phillip Saragga Reese
Film Director: Gonçalo Sbrugens
Photography Director: Mário Guilherme
Photographer: Manuel Lino
Sound Mix: O Menino Grava
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