BETCLIC LEVANTAMENTOS IMEDIATOS CAMPAIGN
Art Direction
2023
Briefing
Betclic wants a bold, eye-catching campaign to promote their new instant withdrawals feature—users can cash out their winnings instantly. The target is young adults (18–35), digital-savvy, who value speed and control.
Proposal
We created a short and simple 8-second ad that was easy to produce, built around the concept “saca num tirinho”. The idea invites people to make instant withdrawals on Betclic—quick and effortless. With the iconic voice of Carlão, a well-known Portuguese artist, we brought the message to life in a bold and memorable way.
End Credits
Year: 2023
Agency: Funnyhow
Chief Creative Officer: César Sousa
Creative Director: Álvaro Silveira e André Leite
Art Director: Fábio Franco
Designer: Fábio Franco
Copywriter: André Trabuco
Account Executive: João Gonçalves
Film Director: Gonçalo Sbrugens
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