2M PHARMA SOCIAL MEDIA
Design
2025
Proposal
For Oxxy O3, a personal-care and wellness brand, I developed a dynamic social content series spotlighting their core product range. The goal was twofold: keep the feed lively and educate the audience. Each post focuses on the concrete benefits of a single product and breaks down its composition in clear, accessible language—what’s inside, how it works, and why it matters in daily use. Formats included carousels, short videos, and motion graphics designed to simplify ingredient stories, highlight key actives, and reinforce trust through transparent, bite-sized explanations.
I extended the same approach to Oxxy O3 Vet, the brand’s line for animals. Content introduces the product family and clarifies use cases across pet care scenarios, always balanced between engaging storytelling and practical guidance. As with the consumer line, each piece centers on the benefits and formulation specifics of the product featured—demystifying ingredients, explaining their role, and helping pet owners make informed choices. The result is a cohesive, educational content system that stays dynamic while consistently communicating product value and composition.
For Hawapharma, a pharmaceutical brand with a broad product portfolio, I created a series of posts with a slightly more institutional tone, while keeping content clear and accessible. The focus was on highlighting the benefits and composition of each product, presenting reliable information in a way that reinforces credibility and trust.
The visual approach followed a minimalist design system, using clean layouts and the specific colors of each product’s packaging to create instant recognition and a cohesive brand identity. This balance between informative messaging and a refined aesthetic allowed the content to remain professional yet engaging, aligning with Hawapharma’s positioning in the healthcare sector.
End Credits
Year: 2025
Agency: IVY Brand Agency
Director of Brand Strategy: Sandra Brás
Designer: Fábio Franco
Copywriter: Inês Moreira, Mariana Marçal, Joana Carriço, Salomé Rosa,Fábio Franco
Account Executive: Inês Moreira, Mariana Marçal, Joana Carriço, Salomé Rosa
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