TIME OUT MARKET LISBOA - GERAÇÃO T

Art Direction, Design & Motion

2026

Briefing

In 2026, Time Out Market Lisbon celebrates its 12th anniversary. More than marking a milestone, this is an opportunity to look back at the journey of a project that started in Lisbon and has since grown into an international network of markets, while remaining deeply connected to the city, its culture and the people who shape it. How can we turn this anniversary into a celebration with editorial relevance and the power to spark conversation?

Proposal

Introducing Geração T, a videocast built around one simple idea: everything that is big today had a moment when it first began. In each episode, Renato Duarte brings together a Time Out Market chef and a guest from culture, music or entertainment to talk about first steps, turning points and what happens when an idea, talent or project gains scale and becomes part of the public conversation. More than celebrating the past, Geração T uses the 12th anniversary as a starting point to talk about influence, growth and legacy — reinforcing Time Out Market as both a stage and a curator of contemporary culture.

The visual identity of Geração T draws from the language of scrapbook and editorial collage, creating a direct link to the project’s origins in the Time Out magazine. Torn paper, layered photography, bold typography and contrasting graphic elements reference the tactile world of print, headlines and pages in construction, while giving it a more contemporary and expressive treatment. The result is an identity that connects Time Out’s editorial heritage with the energy of a new generation, visually reinforcing the idea of stories, people and ideas that start small, accumulate layers and eventually gain scale.

All six episodes of Geração T are available on the Time Out Market Lisboa YouTube and Spotify channels, making the series accessible in both video and audio formats and allowing audiences to watch or listen wherever and however they prefer.

End Credits

Year: 2026
Agency: Kitchenette
Creative Director: Joana Duarte
Art Director: Fábio Franco
Designer: Fábio Franco
Copywriter: Rafaela Santos
Account Executive: Rafaela Santos, Joana Duarte
Videography: Freakshow

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